Role: Motion designer and video editor
Team: Sylver, Jack, Matt, Thomas
Overview
Splash PRO is a cutting-edge audio plugin designed to empower music producers by merging artistic composition with AI-driven technology. This free tool revolutionises music creation, allowing users to craft melodies, harmonies, and synthetic vocals with ease. Seamlessly integrating with all major digital audio workstations, Splash PRO makes advanced music production accessible to both novices and professionals alike. I contributed to the product marketing and launch by leading a compelling video campaign that showcased the plugin’s innovative features and drove significant user engagement.
Problem
Challenge: Develop a visually compelling, engaging video for a music production plugin that simplifies complex MIDI and vocal creation, while effectively marketing its capabilities.
Goal: To enhance user engagement by making advanced music production intuitive and accessible.
Solution
Final video: A short video content that effectively highlights the plugin's capabilities and user benefits.
Impact
Results: The video was promoted on channels like YouTube which positively impacted the product by increasing user engagement and positive feedback from music producers. It enhanced visibility and adoption of Splash PRO in the music production community.