Role: Lead designer
Team: Sylver, Megan, Jess, Amli, Tari
Overview
In the competitive digital landscape, Splash sought to enhance user engagement and expand market reach through an innovative affiliate program. The program incentivised users by offering a 20% commission on every new subscription they brought in. This initiative aimed to address user engagement challenges and leverage the existing user base for community-driven growth, thereby increasing monthly recurring revenue (MRR) without the high costs of traditional marketing.
Problem
Challenge: Before the affiliate program, Splash faced low user engagement and struggled to expand its market reach without incurring high marketing costs. Engaging the user base to promote Splash and earn commissions was identified as a strategic solution.
Goal: To increase user engagement and market reach by leveraging the existing user base to generate new subscriptions, positively impacting monthly recurring revenue (MRR).
Recommended layout for a landing page, leveraging the best practices and formatted sections for an optimised experience plus higher engagement and conversion.
Approach
Research: Being user-centric, I worked closely with the marketing and community team to directly reach out to our users and survey a group of users to understand motivations and pain points. Analysed direct and indirect competitor affiliate programs to identify best practices and user preferences.
Insights: Users were motivated by clear, easy-to-access incentives and needed a transparent process to participate confidently.
Concept Development:
Developed a compelling value proposition for the affiliate program based on user insights.
Started moodboarding for inspiration, then got into creating wireframes and prototypes to visualise the affiliate experience.
Visual & Interaction Design:
Designed a visually appealing landing page in Figma to clearly communicate the benefits and process of the affiliate program.
Ensured the design was user-friendly, with a clear call to action and easy navigation.
Development:
Translated the design into a fully functional landing page using Webflow, focusing on engagement, responsiveness and user experience.
User Testing & Iteration:
Conducted usability testing with a select group of users to gather feedback on the landing page.
Iterated on the design based on feedback to ensure clarity and ease of use.
Icon design:
The icon design for the Splash Affiliate Program landing page was crafted to effectively communicate the core benefits of the program in a visually appealing and easily understandable manner. Each icon was designed with simplicity and clarity in mind, ensuring that users can quickly grasp the advantages of participating in the program.
Commission: Represented by a stack of cash, this icon highlights the primary benefit of earning a 20% commission on new subscriptions referred by the user.
Discount: Illustrated with a discount badge, this icon emphasises the exclusive discounts users can offer to their referrals, adding an extra layer of incentive.
Referrals: Depicted by a two person icon, this symbol underscores the referral process, encouraging users to share Splash with their network.
Monthly: Featuring a calendar, this icon signifies the monthly payouts of referrals and commissions, ensuring users are kept up-to-date with their progress.
Promotion: Shown with a gift box, this icon highlights promotional tools and resources available to affiliates to help them effectively market Splash.
Support: Represented by a chat bubble, this icon assures users of continuous support, providing assistance and answering queries related to the affiliate program.
These icons were designed to be intuitive and engaging, enhancing the user experience on the landing page by providing clear visual cues about the program's benefits.
Solution
Final Design:
I've designed a visually appealing and user-friendly landing page that clearly outlines the affiliate program’s benefits and process. Keeping it simple, an intuitive one-pager navigation and engaging visuals to capture user interest and drive participation.
Features:
Easy-to-understand instructions and clear call-to-action buttons.
Resources and promotional materials to support users in marketing Splash.
Screenshots + key sections:
Impact
Results:
User engagement significantly increased, with many users participating in the affiliate program.
New subscriptions driven by user referrals grew, positively impacting MRR.
Users praised the affiliate program for its clarity and ease of use, stating it was simple and rewarding to share Splash with their network.