Role: Lead Product Designer
Team: Sylver, Patrick, Kelvin, Nathaniel
Overview
Beatbot represents a groundbreaking experiment within Splash's innovative suite, designed to test product-market fit for an AI model that generates music from text prompts. As the lead on this pioneering project, I led the development of a platform where advanced AI meets the creative process, allowing users to input descriptive text and receive a custom, short song, especially tailored to hip-hop and rap genres.
Featured in Forbes for its innovative approach, Beatbot showcases AI's potential to inspire and facilitate user-generated content, marking a transformative leap in personalised music creation. Each interaction with Beatbot underscores AI's growing influence in the music industry and its ability to meet specific, dynamic market needs.
Problem
Challenge: To develop an AI-powered platform that transforms text prompts into personalised music, specifically targeting the hip-hop and rap genres, while ensuring the tool is intuitive and engaging for users.
Goal: Validate the product-market fit of a new AI model by creating an innovative user experience that combines AI with the creative process, making music creation accessible and personalised.
Approach
We had to come up with a concept!
Research: Conducted market analysis and user research to understand the demand for AI-generated music and identify user preferences in the hip-hop and rap genres.
Brainstorming: Collaborated with software developers, machine learning engineers and music producers to ideate the concept of transforming text into music.
Mood Boards: Created mood boards to define the visual and aesthetic of Beatbot.
Solution
A sleek, intuitive platform interface that allows users to input descriptive text and receive custom-generated songs, with a specific focus on hip-hop and rap genres.
Easy-to-use features such as text input, real-time AI music generation, playback options, and export functionality for downloads and social media sharing.
Watch demo of product below…
Impact
We had some positive results!
Increased user engagement, with positive feedback on the novelty and usability of Beatbot.
Successful validation of the projected product-market fit for AI-generated music.
Featured in Forbes, highlighting the innovative approach and potential impact of Beatbot in the music industry.
And some insightful user feedback!
Users praised the intuitive design and the creativity facilitated by Beatbot. Positive feedback from stakeholders such as investors, on the platform's ability to attract and retain users interested in AI-driven music creation.
Reflection
The importance of iterative design based on user feedback is super crucial to further enhance usability and engagement.
Insights into effectively integrating AI with creative processes to offer unique user experiences.